Working with Studio Raw in Deptford, we created a brand for the successful Lewisham Borough of Culture 2021 bid. Our ambition for the identity was to present the collective and individual voices of the community together, and instill a sense of pride.
In terms of the I AM concept, sometimes the answer is staring you in the face - as the brand is about empowering both the individual, and the whole borough, it made perfect sense to go with the simple, direct approach of using the I AM from Lewisham. It’s a proud shout-out that everyone got behind very quickly.
